ONDC registration for a D2C brand — is it worth it in 2026?

Farhan Ali · 20 Jul 2026 · 0 views

Context: we are a small team, revenue-positive, and want practical answers from people who have done this — not theory.

Vikram Mehta · 20 Jul

We did this last year — happy to share numbers. Start with your existing network and one channel only.

Sana Khan · 20 Jul

Talk to a CA before deciding; the compliance cost matters more than the headline benefit.

Rohit Sharma · 20 Jul

Short answer: yes, but only after your unit economics work without it.

Priya Nair · 20 Jul

We tried both. The second option paid off within a quarter.

Amit Patel · 20 Jul

Following this — same question at our stage.

8 answers · sorted by votes