First hire for a bootstrapped brand: sales or ops?

Rohit Sharma · 17 Jul 2026 · 0 views

First hire for a bootstrapped brand: sales or ops?

Context: we are a small team, revenue-positive, and want practical answers from people who have done this — not theory.

9 answers · sorted by votes

Priya Nair · 17 Jul

We did this last year — happy to share numbers. Start with your existing network and one channel only.

Amit Patel · 17 Jul

Talk to a CA before deciding; the compliance cost matters more than the headline benefit.

Divya Reddy · 17 Jul

Short answer: yes, but only after your unit economics work without it.

Karan Singh · 17 Jul

We tried both. The second option paid off within a quarter.

Neha Gupta · 17 Jul

Following this — same question at our stage.